KOL Simulator is a hands-on creator programme for young people aged 16 to 24, run by Connector Club with the Boys' & Girls' Clubs Association of Hong Kong (BGCA) and supported by The Hong Kong Jockey Club Charities Trust's 21C@JC initiative. If you want to become a creator but don't know where to start, the programme takes you from content positioning all the way to pitching, and connects you directly with real players in the industry.
From the Creator Academy to youth development
KOL Simulator grew out of the Creator Academy. Building on the Academy's success, Connector Club extended the programme into youth development, so young people get to practise in a real setting before they start out.
At a glance
- Who it's forYoung people aged 16 to 24
- Run byConnector Club with the Boys' & Girls' Clubs Association of Hong Kong (BGCA)
- Supported byThe Hong Kong Jockey Club Charities Trust's 21C@JC initiative
- FocusFrom content positioning to pitching, with real industry players
Everyone has unique influence
Everyone has unique influence. Sometimes all that's missing is a first step. We're the participants' first companion and audience, connecting them directly with real industry players.
Many young people have ideas and creativity, and use social media every day. But between "I'm interested" and "a brand wants to work with me" there's often no starting point: they aren't sure what their angle is, or how to introduce themselves to a brand. KOL Simulator is built to close that gap.
The path the programme takes you on
- Content positioningWork out what you want to say and who you're saying it to, and shape your own content direction.
- Meet real industry playersConnect directly with people working in the market, not just theory in a classroom.
- PitchingLearn to present yourself and your content clearly to the industry.
After the programme: keep growing on Connector Club
Creators who want to keep going can open a free creator account on Connector Club, link their social accounts and get verified, then browse and apply to brand collaborations. To see how the platform helps creators land work, visit For creators.
FAQ
Who is KOL Simulator for?
Young people aged 16 to 24, especially those who want to become creators but haven't taken the first step yet.
Who runs KOL Simulator?
Connector Club runs it with the Boys' & Girls' Clubs Association of Hong Kong (BGCA), supported by The Hong Kong Jockey Club Charities Trust's 21C@JC initiative.
How is KOL Simulator related to the Creator Academy?
KOL Simulator is an extension of the Creator Academy. After the Academy's success, the programme extended into youth development.
What will participants learn?
The programme runs from content positioning to pitching, and connects participants directly with real players in the market rather than teaching theory alone.
How can I find out about the next KOL Simulator?
Message us with the WhatsApp button on this page to ask about upcoming programmes.