An always-on influencer programme keeps the same group of creators posting about your brand on a regular rhythm, monthly or quarterly, so your audience sees you again and again through people they trust, instead of you finding and negotiating with new creators for every push. On Connector Club you can save your best creators in My Favorite, open a private campaign each round and invite them back, with quotations, briefs and past conversations kept on the platform. Automated reports on Premium and above let you compare one round with the next.
One-off campaigns vs always-on
One-off campaigns suit launches and seasonal peaks. The value of always-on is that creators get to know the product better each time, and audiences increasingly read it as a genuine recommendation.
Two approaches
One-off campaigns
- Find, negotiate with and brief new creators every time
- Creators use the product once, so content stays surface-level
- Audiences see it once and move on
- You can only compare one creator against another
Always-on
- The same creators post regularly, and admin shrinks each round
- Creators know the product, so content is more natural and in-depth
- Audiences meet your brand repeatedly over months
- You can compare the same creator across rounds
Common always-on formats
Pick a rhythm that fits
- Monthly contentone post or Reel per creator per month, for restaurants, fitness, skincare and other brands that need steady visibility.
- Quarterly themesthe same creators rotate through each season's launch or theme.
- Brand ambassadorsone or two core creators represent the brand long term, joining events and product trials.
- Rotating KOCskeep a KOC roster and invite part of it each round so the content doesn't repeat.
Managing rounds on Connector Club
Open a new campaign for each round rather than reusing one. Once you hire creators, each creator's cash budget and product value are locked; running rounds as separate campaigns lets you adjust rewards and requirements based on results, close each one with Complete Campaign, and keep a clean record.
Each round
- Review the last rounduse the previous report to decide who continues and who to replace.
- Open a private campaignset this round's theme, deliverables and posting dates.
- Invite from My Favoriteadd returning creators and click Contact Now to request quotations.
- Add a few new facesbring in some new creators from Influencer Search to test new audiences.
- Review, publish and confirmthe same flow as any campaign, with Chase Up for anyone who's gone quiet.
- Close the roundwhen every work order is done, click Complete Campaign and start the next.
How many campaigns can run at once depends on the plan: 3 on Standard, 10 on Premium, unlimited on Pro. If you run an always-on programme alongside other campaigns, Premium or above is easier to manage.
Contract terms for long-term partnerships
Long-term rates are often lower than one-off fees, but the terms matter more. Before signing, confirm:
What a long-term creator contract should cover
- The term and deliverables per round, for example six months, one Reel a month
- Posting dates or posting windows for each round
- Exclusivity: which competing brands the creator can't work with during the term
- Usage rights: where and for how long you can repost the content
- How long the price is fixed, and whether it can change mid-term
- Review turnaround and the number of revisions
- Early termination and notice period
- Which performance data the creator shares each round
Exclusivity and usage rights usually raise the fee. Start from our KOL contract template.
Is the programme worth it?
The big advantage of always-on is comparing the same creator across rounds. Track engagement rate and cost per engagement (CPE) every round. If a creator's engagement falls several rounds in a row, their audience may be tiring of the message, so post less often or swap them out. See reporting for Connector Club's reports, and the engagement rate calculator for quick checks.
On pricing, Premium (US$89 a month) includes automated campaign reports and 10 active campaigns. Pro (US$489 a month) removes the limits on campaigns and creators and adds a dedicated account manager. You negotiate with creators directly and the platform takes no cut. See the pricing page.
FAQ
What are the benefits of an always-on influencer programme?
Creators get to know the product, so content feels natural; audiences see your brand repeatedly over time; you don't have to find and negotiate with new creators every round; and you can compare each creator's results across rounds.
Should I use one campaign or a new one each round?
A new one each round. Cash budgets and product values lock once creators are hired, so separate campaigns let you adjust rewards and requirements and keep records tidy.
How do I quickly re-invite last round's creators?
Save strong performers in My Favorite. When you open the next campaign, add them from My Favorite and click Contact Now to request quotations.
Do long-term partnerships need exclusivity?
It depends on your category and budget. Exclusivity stops creators taking work from competing brands, so it usually costs extra. Spell out the scope and duration in the contract.
How often should I review the creator roster?
At the end of every round. Compare each creator's engagement rate and CPE, and reduce or replace those whose numbers fall several rounds in a row.