Creator Academy is Connector Club's learning and networking programme for creators, built to shorten the distance between marketing and creation. The Academy works with leading PR firms, marketing firms and brands to run workshops, talks and mixers, so creators learn how brand collaborations really work, build their skills, and meet the people who greenlight campaigns. Access is included with every creator account, for free.
What the Academy offers: knowledge, skills, connections
Three pillars
- Knowledge sharingIndustry experts share real experience on brand collaboration, content strategy and campaign planning.
- Skills trainingHands-on workshops on video production, personal branding, contract negotiation and platform growth.
- Deep connectionsCurated networking that builds long-term relationships between creators and marketing decision-makers.
Plenty of creators can film and write, but don't know how brands choose creators, what a brief is really trying to achieve, or what to watch for in a quote or contract. The Academy brings that know-how, which usually takes years of experience to pick up, straight from people who work in the industry.
Creator training topics
What the workshops cover
- Real experience of brand collaboration
- Content strategy
- Campaign planning
- Video production
- Personal branding
- Contract negotiation
- Platform growth
Academy partners
The Creator Academy runs its events with:
- SPRG
- Golin
- P&G
- Vita Green
- Klook
- The Hong Kong Jockey Club Charities Trust
- The Boys' & Girls' Clubs Association of Hong Kong (BGCA)
These partners include PR firms, marketing firms and brands, so creators at Academy events meet real decision-makers from the industry.
Academy member creators
Academy members come from different platforms and content categories. Some of them:
Academy members
- Bell Chan (80K followers)Viral Instagram debut in March 2024, with a single video that reached nearly 5 million views.
- Moon Cheung (129K followers)A rapidly rising creator known for a creative, entertaining style popular with young audiences.
- Karen Cheung (110K followers)Runs the YouTube channel Karenly, covering the latest tech trends, with 110K+ subscribers in two years.
- Claudia Yu (109K followers)A former behavioral therapist who became a creator in 2022, sharing humorous everyday moments, makeup and travel.
- Mario Hau (205K followers)A former media editor, now a popular expat YouTuber with a genuine, down-to-earth voice.
- Ruby Lau (85K followers)A YouTube creator building a loyal audience around everyday Hong Kong storytelling.
- Angus Chan (10K followers)PR exec by day, creator by night. "我佛系Bass" gathered 13,000 followers across Instagram and Threads in months.
Members range from about 10K to over 200K followers, so the Academy isn't only for big names. Creators who are just starting out can join too.
Youth programme: KOL Simulator
Building on the Academy's success, the programme extended into youth development with KOL Simulator, for ages 16 to 24, run with the Boys' & Girls' Clubs Association of Hong Kong and supported by The Hong Kong Jockey Club Charities Trust's 21C@JC initiative.
FAQ
Does the Creator Academy cost anything?
No. Academy access is included with every free creator account, and Connector Club is free for creators forever.
Is the Academy suitable for new creators?
Yes. Members range from about 10K to over 200K followers, and the topics cover the basics: brand collaboration, content strategy, video production and personal branding.
What kind of events does the Creator Academy run?
Workshops, talks and mixers with PR firms, marketing firms and brands, focused on knowledge sharing, skills training and building connections with marketing decision-makers.
Who are the Academy's partners?
SPRG, Golin, P&G, Vita Green, Klook, The Hong Kong Jockey Club Charities Trust and the Boys' & Girls' Clubs Association of Hong Kong.
How do I join the Creator Academy?
Sign up as a creator for free at app.connector.cc. To ask about upcoming events, message us on WhatsApp.