This KOL contract template is a free plain-text download. It covers the 9 clauses every Hong Kong creator collaboration should spell out: deliverables, timing, approvals, usage territory and period, exclusivity, whitelisting, disclosure, cancellation and payment, plus performance data and intellectual property. Replace the text in square brackets with your own details.
Download the KOL collaboration agreement template (plain text, Traditional Chinese)
The template is written in Traditional Chinese for Hong Kong. It is a general reference, not legal advice. Adapt it to your collaboration and take legal advice where needed.
The 9 clauses explained
| Clause | What to write | Typical wording |
|---|---|---|
| 1. Deliverables | Platform, format, quantity, required mentions and tags | 1 Instagram Reel (30–60 seconds) + 3 Stories |
| 2. Timing | Draft date, posting date, how long the post stays up | Post stays up for at least 6 months, not deleted or archived |
| 3. Approvals | Number of revision rounds, response times | Up to 2 revisions; brand replies within 48 hours |
| 4. Usage territory and period | Where, in which channels and for how long the brand may use the content | Reposts on the brand's own social accounts, Hong Kong, 30 days |
| 5. Exclusivity | Which categories or brands the creator can't work with, and for how long | No similar brands for 30 days before and after posting |
| 6. Whitelisting | Whether the brand may run ads through the creator's account | Authorised for 30 days; media spend paid by the brand |
| 7. Disclosure | Which label and wording to use | Paid partnership label on, with 【廣告】 (ad) at the start of the caption |
| 8. Cancellation | What happens if either side cancels or can't deliver | Brand cancels within 7 days before posting: pays 50% |
| 9. Payment | Amount, timing, method | 50% on signing, balance within 14 days of posting |
Clauses worth adding
- Performance datathe creator sends Insights screenshots on day 7 and day 30 after posting, covering reach, engagement, link clicks and audience location.
- Intellectual propertywho owns the content, and what the brand is licensed to do with it.
- Product claimsthe creator uses only claims the brand has supplied and verified.
- Brand safetythe brand may end the collaboration if the creator seriously damages its reputation during the term.
How to use the template
- Agree the price and the usage firstusage rights, whitelisting and exclusivity each add 20–50% or more, so raise them when you ask for a quote. Estimate with the KOL rate estimator.
- Fill in both parties and the deliverablesaccount links, formats, quantities, key messages and tags.
- Adjust clauses to the dealfor a barter collaboration, state the product value in clause 9 and that no cash is paid.
- Confirm and signkeep the signed version with the brief, drafts and approval records.
Before you sign
- Is the quote the creator's net fee, or does it include agency and production fees?
- Does usage name the channels, territory and period, not "the brand may use it freely"?
- Does exclusivity name specific categories or brands, not "any competitor"?
- Does disclosure follow the platform's rules, stated clearly at the start of the caption?
- Is there a refund, delay or replacement arrangement if the creator misses the deadline?
Working through Connector Club
On Connector Club, the quotation, brief, drafts and completion confirmation are all recorded in one conversation. That gives you a record of deliverables, timing, approvals and payment, but it doesn't replace a written agreement, especially for usage rights, exclusivity and whitelisting. On payment, approving a quote doesn't charge you; your card is charged only after you click Confirm Completion. If you pay through the platform, you can change clause 9 from "half on signing" to payment on confirmed completion. See pricing.
FAQ
Can I use the KOL contract template as it is?
It is a general reference, not legal advice. Adapt it to your collaboration and take legal advice where needed.
What must a KOL contract include?
At least deliverables, timing, approvals, usage territory and period, exclusivity, whitelisting, disclosure, cancellation and payment.
Do barter collaborations need a contract?
Yes. Even with no cash involved, set out the deliverables, how the post is disclosed and the value of the product.
Is there an English version of the template?
Not yet. The template is in Traditional Chinese only for now.
How long do usage rights usually last?
A basic quote usually covers short-term reposting on the brand's own accounts, commonly 30 days. Ads, websites or longer periods cost extra.