Free KOL tools help you do the maths before, during and after a creator campaign: estimate the budget, check a creator's engagement, then put the terms in writing. All three work in your browser with no sign-up.
Three tools for three stages of a collaboration
- Plan the budgetthe KOL rate estimator gives a quote range by tier, format and number of creators.
- Choose and review creatorsthe engagement rate calculator works out ER and CPE and compares them with Hong Kong benchmarks.
- Agree the dealthe KOL contract template covers the 9 clauses, from deliverables and usage rights to exclusivity and payment.
The rates and benchmarks in these tools come from our Hong Kong research on creator rates and campaign metrics, updated every quarter. Results are a guide only: real quotes and performance depend on the individual creator.
Beyond the tools
To find creators and manage collaborations directly, see KOL marketing and pricing. If you're a creator and want to know how engagement affects which brands pick you, visit For creators.
FAQ
Do these KOL tools cost anything?
No. All three are free, with no sign-up or download.
How accurate is the rate estimator?
It uses reference ranges for each creator tier in Hong Kong, which is right for early budget planning. Real quotes depend on the creator's category, engagement and deliverables, and can differ several times over.
Which platforms does the engagement rate calculator work for?
The formula works for Instagram, Facebook, TikTok and similar platforms. Enter the follower count and the post's likes, comments, shares and saves.
Can I use the contract template as it is?
The template is a general reference, not legal advice. Adapt it to your collaboration and take legal advice where needed.